Facebook listing videos that work with the sound off
4:520-60sAbout 35s
Who watches
Local viewers, often homeowners and future sellers, scrolling with the sound off.
What the Facebook director does
- A striking room and a caption that says what this is, in the first three seconds.
- Captions on every part that tell the whole story without sound.
- Badges for price, size and the top feature when you provide them.
- A clear next step, like messaging you for a showing.
The same walkthrough also makes the other platforms' videos, each cut its own way.